"Thank Your For Arguing" - Chapters 22, 23, & 24 Crossword

language that is unique to a specific group, don’t use improperly so that you can easily reel such group in and keep them
surest way to commit an audience to an action is to get them to identify with it - to see the choice as one that helps define them as a group
saying one thing to outsiders with a meaning revealed only to your group
words that define you and your group and when said they can persuade you and your group
Rhetoric #2 being used in Chapter 22.
Step one of recovering from a screw up. Don’t get defensive and engage in earnest butt covering, don’t dredge up an excuse.
Never address your screw-up with an ________.
All chapters steer most towards ________ and _________. (Aristotle's 3)
Purpose of recovering is to recover your reputation. To come out with a better, shinier, more trustworthy, and more likable image than you had before.
The sense that you’re right here, right now
Step two of recovering from a screw up. Know your timing (kairos) deliver the news before others can so you can deliver it in your own terms, and then rapidly ___________.
Once defined as the study of ideas, now defined as "shared beliefs"
The art of seizing the perfect persuasive moment
You will find the perfect persuasive moment in a time of _________ or _______.
Rhetoric #1 being used in Chapter 22.