Type
Matching Worksheet
Description

Company needs printed material to show customers its services Brochure
Sales rep needs to communicate quickly with a manager. Text
The sales department wants to present their quarterly sales figures at a meeting. Chart
a business invites 'friends' to like a page. Social network post
Manuals are saved on the internet for customer download. Website
The company wants to inform all workers about an upcoming event Memo
The company wants to distribute a promotional invitation at a sales convention Flyer
a collection of writing that carries information to be shared again with someone new Report
a powerful party leader Boss
a worker who is hired to perform a job Employee
information about reactions to a product Give feedback
do or carry out a questionnaire to get more information Conduct a survey
to study or examine something in detail, in order to discover more about it Analyze data
a statement that a situation is unsatisfactory or unacceptable Complaints
give customers food or drink in a restaurant Serve customers

Unit 3: Professional Communication Vocabulary Crossword

Type
Crossword
Description

Someone who complains often,very loud. Aggressive customer
Customer who is never satisfied, always thinks there's something wrong. Chronic Complainer
The clients of a company or a business. Clientele
When master trains his/hers employees to properly handle his/her position. Coaching session
Communication from a customer for a unsatisfactory or unacceptable situation after a purchase was made. Complaint
A company’s ability to supply wants and needs from a customer. Customer Service
Person in a business/company that most often interacts with the customer before and after transaction occurs. Customer service Representative
Expects the absolute best and is willing to pay for it,Likely to complain in a reasonably manner. High-Roller customer
The person who owns/controls a business/company. Manager
Generally, will not complain,they will often complain to others Meek customer
Their goal is not to get the complaint satisfied but to win by getting something that is not entitled to be received. Rip-Off Customer
To determine what problem exist and how to correct them. Troubleshoot
Primary group of people for which something is performed or marketed; the specific group to which advertising is directed. Target Audience
a letter that is sent with something to explain the reason for it or to give more information about it, each resume you send out. Cover letter
Brief account of one’s professional or work experience and qualification often submitted with an employment application. Resume

MARKETING AND RETAIL VOCABULARY WORDS Crossword

Type
Crossword
Description

What it costs your store to purchase from a supplier. cost
Setting prices based on cost. Usually prices are set as a multiple of cost, such as 1.2 times the cost. Costorientedpricing
Setting prices based on what customer is willing to pay for. DemandorientedPricing
Setting prices based on competitor's prices. Setting prices lower than a competitor will generally draw more customers to your store. CompetitionorientedPricing
Method used to deliver advertising messages to the public, such as TV or radio. media
A series of questions asked to a selected group of people. survey
Person who collects money from customers in a retail establishment. Cashier
Person who replenishes shelves in a store. stocker
The exterior of a store generally facing the street including signage and windows. storefront
A period of prolonged recession. Depression
A period of rising prices Inflation
The difference between what consumers want and need and what the available resources are. Scarcity
A program that allows workers to choose their work hours. flextime
The process of selling over the telephone. Telemarketing
Tangible items of monetary value that satisfy needs and wants. goods
The revenue of your store minus all expenses over some period of time. Profit
The total amount of goods a business has. These may be in a backroom or out on the sales floor. Sometimes referred to as stock. Inventory
The number of people who will see or hear an advertisement. reach
The percentage of the loan amount that you must pay in interest each year (example 9% per year). Interest Rate
The Steps taken to collect marketing information required to make intelligent business decisions. Market Research
Payments to employees based on hours or days worked. wages
A group of similar people with the same type of product needs or wants who may potentially buy a certain good or service. Market
Opinion of customers about a particular aspect of a business, such as a customer service. CustomerSatisfaction
A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. Customer Profile
The four basic marketing strategies, called the four Ps: product, place, price, and promotion. Marketing Mix
The projection of probable future sales in units or dollars. Sales Forecasts
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status, ethnicity, education, and occupation. Demographics
Commercial exchange between nations that is conducted on free market principles, without tariffs, import quotas, or other restrictive regulations. free trade
The process of letting another company use a trademark, patent, special formula, company name, or some other intellectual property for a fee or royalty. Licensing
The process of selling the same product and using the same promotion methods in all countries. Globalization
A brand name, brand mark, trade name, trade character, or a combination of these elements that is given legal protection by the federal government. Trademark
The struggle between companies to attract new customers, keep existing ones, and take away customers from other companies. Competition
The sale price of a product; the assumption is that consumers will buy the product with the lowest price. Price competition

Marketing Crossword Puzzle

Type
Crossword
Description

activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim. Promotion
Activity that supports or provided active encouragement for the furtherance of a cause, venture, or aim. Promotional Mix
websites and applications that enable users to create and share content or to participate in social networking. Social Media
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy News Release
A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. Pull Policy
Actions intended to convince individuals to purchase a good or service. Consumer Promotions
a thing that motivates or encourages one to do something. Incentives
a small open-fronted hut or cubicle from which newspapers, refreshments, tickets, etc., are sold. Kiosks
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. Product Promotion
the activity or profession of producing advertisements for commercial products or services. Advertising
Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). Sales Promotion
the notice or attention given to someone or something by the media Publicity
a voucher entitling the holder to a discount for a particular product. Coupons
pertaining to or designating a sale in which the buyer in order to get the item desired must also purchase one or more other, usually undesired, items Promotional Tie-Ins
A marketing approach that demonstrates the goodwill of an organization or individual in order to boost its public relations appeal. Institutional Promotion
the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers. Direct Marketing
the professional maintenance of a favorable public image by a company or other organization or a famous person. Public Relations
A marketing policy aimed at distribution centers to encourage their promotion of a product or services to their customers. Push Policy
marketing activities that are executed in retail between these two partners. Trade Promotions
an amount to be paid for an insurance policy. Premiums
a structured and long-term marketing effort which provides incentives to repeat customers who demonstrate loyal buying behavior. Loyalty Marketing Program
focuses on touting the benefits, ideas, or philosophies of your business, or its entire industry, to enhance or repair its reputation rather than selling a product or service. Institutional Advertising
treated as singular or plural Means of mass communication in the form of printed publications, such as newspapers and magazines. Print Media
the most expedient means to transmit information immediately to the widest possible audience Broadcast Media
a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. Blogs
method of placing online advertisements on web pages that show results from search engine queries Banner and Search Engine Ads
The rate at which something occurs or is repeated over a particular period of time or in a given sample. Frequency
an activity or series of activities that boost the sales of a product or service, usually in the short-term. Promotional Advertising
an Internet advertising term for a Web page ad that uses advanced technology Rich-Media

Marketing vocabulary Crossword

Type
Crossword
Description

Information about what consumers want or need Research
A group of customers of similar age, income level and social group Segment
The percentage of sales a company has Market_share
Description of a typical customer Profile
Things people buy for their own use Goods
Introduction of a product to the market Launch
Length of time people continue to buy a product Lifecycle
Length of time people continue to buy a product Lifecycle
How much a company thinks it will sell in a period Forecast
A programme of advertising activities over a period, with particular aims Campaign
How much a company wants to sell in a period Target
An amount of money available for advertising during a particular period Budget
Something expensive compared to other products of the same type Upmarket
Alter a product or service to change the way that people think about it Rebrand
The combination of products that a company has to offer Product_mix
A market filled so completely that no more products can be added Saturated
Start selling goods or services in a new market Penetrate
Set of products made by a company Range

Manufacturing Technology Crossword

Type
Crossword
Description

those items expected to last three years or longer durable goods
a payment made to a salesperson for business they have done commission
person or company that provides one or more materials or parts for a manufacturing company supplier
the increase in a material's worth after it has been processed into a finished product added value
money left over after all the bills for making a product have been paid profit
part of the manufacturing system model that shows sales and reviews feedback
the process of getting people's opinions about a product so that the company knows what changes to make or whether to sell the product market research
telling potential customers about products and services in such a way as to make them eager to buy marketing
the product has been inspected and meets all of the manufacturer's standards and is ready for sale quality assurance
a way of specializing in something that one was good at making, usually by hand craft
the system of organizing manufacturing by giving separate tasks to separate workers or groups of workers division of labor
series of work stations at which individual steps in the assemby of a product are carried out as the product is moved along assemby line
those items expected to last less than three years non durable goods
period in time, around 1750, started by the making of products in factories Industrial Revolution
a method of scheduling the arrival of materials at the time they are needed so that storage is not necessary just in time delivery

Commerce Crossword

Type
Crossword
Description

When the offeree agrees to the proposal Acceptance
The swapping or exchanging of one good for another Barter
Any organisation that produces and sell, for a profit, the goods and services that satisfy the needs and wants of the consumer Buisness
Let the buyer beware Caveat Emptor
A written communication ordering your financial institution to pay a person a specific amount of money Cheque
Someone who purchases goods and services to satisfy needs and wants Consumer
A legally binding agreement Contract
Electronic Funds Transfer at Point Of Sale EFTPOS
Items that you can see and touch Goods
Buying something without giving too much thought as to whether you need it or not Impulse Buying

Digital Literacy Crossword

Type
Crossword
Description

electronic devices and media platforms such as computers, cell phones, video, the Internet, and video games that allow users to create, communicate, and interact with one another or with the device or application itself digital media
a figure of speech in which a comparison is made between two different things using the word like or as simile
navigating the digital world safely, responsibly, and ethically digital citizenship
a representation of someone or something, such as a photograph or drawing; the way someone or something is perceived by others image
a rule that is unfairly applied to different people or groups of people double standard
a set of principles and morals governing people’s behavior, including honesty and respect toward others ethics
a set of principles and morals governing people’s behavior as it relates to the Internet and digital devices online ethics
to depict yourself to others as being a certain way or having particular characteristics represent
an image and personality that you show to others persona
a graphic image that represents a person online avatar
without a name or other information that identifies who you are anonymous
the effect of something that happened earlier consequence
all of the information about a person that can be found online digital footprint
to let in or to be given entrance admission
someone seeking entrance to a school or placement in a job, usually competing with others for the position candidate
the general impression of a person held by others and the public reputation
to continue and endure persist
different factors that surround a piece of information that help determine its meaning context
a person or company other than you and the owner of the website you visit third party
choices a website might give you about what it does with your information privacy options
when companies collect information about you based on your online behavior track
when companies tailor content to you based on the information they have collected about you target
common categories of the population, such as age, gender, and race demographic
data files that are stored on your computer when you visit certain sites, often used by companies to identify repeat customers and personalize visitors’ experiences cookies
knowledge collected from many people towards a common goal collective intelligence
a website created by a group that allows all users in a group to add or edit content wiki
the ability to use a small amount of someone’s creative work without permission, but only in certain ways fair use
a use in connection with a business, usually for profit commercial purposes
a law that protects a creator’s ownership of and control over the work he or she creates, requiring other people to get the creator’s permission before they copy, share, or perform that work copyright
creative work that’s not protected by copyright and is therefore free for one to use however one wants public domain
an idea –whether a phrase, expression, image, or video – that gains widespread recognition online viral: the rapid spread of information, particularly meme
the view or outlook of someone, based on their thoughts, feelings, experiences, and background perspective
a person who is the object of an intentional action target
a person who intentionally commits acts to hurt or damage someone offender
a person who passively stands by and observes without getting involved bystander
a person who supports and stands up for someone else upstander
to increase or make more intense escalate
to decrease or make less intense de-escalate

Marketing Crossword

Type
Crossword
Description

The process of planning, pricing, promoting, selling, and distributing goods, services, and ideas. Marketing
Process of deciding how to get goods in customers’ hands Channel Management
Based on: Cost of producing/ marketing the product, what competitors charge for the same product, how much customers are willing to pay Pricing
Developing, maintaining, improving, and sometimes deleting a product in response to customer needs and wants. Product Service Management
Buys/ pays for the product or service. Customer
Uses the good or service Consumer
The added value to a product (5 forms) Utility
Tangible items that have monetary value and satisfy the needs and wants of consumers Goods
Intangible items that have monetary value and satisfy the needs and wants of consumers Services
All people who share similar needs and wants and who have the ability to purchase products Market
A group of people identified as those most likely to become customers. Target Market
A company’s total efforts should be directed at satisfying customer needs and wants in order to earn a profit. Marketing Concept
A place where customers can buy a product Form Utility
Having the product available at a certain time of the year or a convenient time of day. Time Utility
The exchange of a product for some monetary value. Possession Utility
Involves communication with the consumer Information Utility
Includes 4 basic marketing strategies called the 4 P’s. Marketing Mix
Refers to activities related to advertising, personal selling,sales promotion, and publicity. Promotion
Deciding what product to make, how to package it, what brand name to use, and what image it will Project. Product
What is exchanged for the product; reflect what customers are willing and able to pay Price

Business Ch.13 vocab Crossword

Type
Crossword
Description

A group of customers who share common wants and needs. MARKET
Process of creating, promoting, and presenting a product or service. MARKETING
Building and maintaining relationships with customers. RELATIONSHIPMARKETING
4 P's: Product, Place, Price, and Promotion. MARKETINGMIX
Pathway to direct products to consumers. CHANNELOFDISTRIBUTION
When goods or services are sold from the producer directly. DIRECTDISTRIBUTION
Involves one or more intermediaries. INDIRECTDISTRIBUTION
Point when total revenues, or sales, equal total costs and expenses. BREAKEVENPOINT
Gathering and analysis of information on the size, location, and makeup of a market. MARKETRESEARCH
Involves determining the wants and needs of customers and providing them more efficiently. MARKETINGCONCEPT
Facts about the population. DEMOGRAPHICS
Helps companies focus on the people most likely to buy their goods or services. TARGETMARKETING
The division of a market of a product into groups of customers who have the same needs and traits. MARKETSEGMENTATION
Offering a product in a limited market for a limited time. TESTMARKET

Customer Service Crossword

Type
Crossword
Description

The ____ before the storm Calm
settlement of differences Compromise
Greet every customer with a ____ Smile
The transfer of informaton Communicate
What is a friendly relationship Rapport
she was full of good ____ Intention
There is no I in Teamwork
Lend a hand Help
Hear with intention Listen
Someone who pays for goods or services Customer
The act of giving hope or support to someone Encouragement
To accept or tolerate delay Patience
to solve a problem you find a ______ Solution
to provide service
to recieve input on one's opinion or experience Feedback
very concerned about the needs of others Attentive