Crossword Puzzle MARKETING EDITION

process of communicating with potential customers to promote a product of service
consumers’ level of recognition of a company’s product, service, or brand
distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
process of creating and maintaining the identity of a brand
statement or phrase that encourages audience response
marketing strategy focused on getting customers to support your product or brand
range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
path the product or service purchased travels from the company to consumer
process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
the difference between a company's revenue and its costs; Revenue - Costs = Margin
process of communicating a company’s value to customers
process of gathering and analyzing information about customers’ needs and preferences
process of determining the most effective approach to advertise a product or service
process of promoting a product in a retail environment, including the visual display in retail stores
what is communicated to and perceived by an audience; can be verbal, written, and non-verbal
how businesses communicate with audiences
one of the four P’s of marketing; refers to where the product is sold and delivered to customers
one of the four P’s of marketing; the cost of a product or service a company offers
one of the four P’s of marketing; refers to the actual product or service a company offers
one of the four P’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions
department responsible for selling products or services to customers and meeting the company sales goals
short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
identified groups of consumers most likely to purchase your product or service
a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
the collection, reporting, and examination of actions taken on a website