Social Media Marketing Crossword

Process of communicating with potential customers to promote a product or service.
Distinctive name, words , designs logo, mark or a combination of these elements that create company or product identity and that separate the company or product from competitors.
path the product or service purchased travels from the company to consumer.
The difference between a company’s revenue and its costs; Revenue- costs= Margins.
Process of communicating a company's values to customers.
Process of promoting a product in a retail environment, including visual display in retail stores.
One of the four p’s of marketing, refers to where the product is sold and delivered to customers.
One of the four p’s of marketing; the cost of a product or service a company offers.
One of the four p’s of marketing; refers to actual product or service a company offers.
one of the four p’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services.
Efforts made by a company to shape the way audiences perceive company, how a brand is seen in the public (public image) can have an effect of a brand’s action.
Department responsible for selling products or services to customers and meeting the company's sales goals
the collection, reporting, and examination of actions taken on a website
Happens when the desired outcome of a marketing message is achieved
A specific part of a population, especially identified by average age, income, education, etc.
a person with a strong influence in his or her particular field of expertise
refers to content/ or interactions used to grow and/ or engage with a social media
Web-based technology that enables the development, deployment, and management of social media solutions and services.
Performance indicator that measures the amount gained from an investment relative to investment costs.
A computer program that searches database and internet sites for the documents containing keywords specified by a user.