LU1 Theme 5 Crossword Puzzle (ICE Activity)

Advantage of extensions
The second advantage of extension strategies
A condition as to why a brand may change their name
In this type of extensions the flagship and extended product belong to the same product class
One of the objectives of a line extension strategy that which states effects can be expected in the early stages of the product life cycle
A type of extension that allows customers to use their past experiences with the brand and reduce the risk of purchasing a new product
An extension within the Brand Extension whereby organisation relies on its corporate nameto launch a new product
One of the primary forms of a brand extensions that involves intoducing a similar brand in the same product category but at a different price point
An extension that stretches a brand to different types of products than the original product
When two strong brands form a strategic alliance whose product categories display a logical relationship. This is known as?
A hazard where stretching a brand too far can cause failure
Also known as flanker brands
Endorsement strategies are also known as?
One of the reasons why organisations use endorsement strategies is to stimulate acceptance and ?
The goal of endorsement strategies for most product is ? This is done by adding the endorser to product packaging.