This printable matching worksheet has 10 questions and answers to match. This matching worksheet is also available to download as a Microsoft Word document or a PDF.
Good feelings, looks, or ideas transferred to the person whom the product is intended to.
Appealing to regular people's values like family, patriotism, hard work, etc.
This is similar to card-stacking in terms of use of facts.
are quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
Appealing on an emotional level, most often sadness or fear.
It is the simple repeating of a word within a sentence or poetical line.
An appeal to be part of a group.
is the act of generically describing a certain type of person or group of people.
Trash-talking another product or person or "Mudslinging".
Words of general praise for a product or person.