Intro to Marketing-Chapter 1 Crossword

The creation and maintenance of satisfying exchange relationships
A location where people bring products to be conveniently exchanged
The business function that creates or obtains products or services for sale
Offering products produced or manufactured by others for sale to customers
The ongoing activities designed to support the primary function of a business and keep it operating efficiently
The business function that plans and manages financial resources and maintains records and information related to a business’s finances
Involves developing, implementing, and evaluating the plans and activities of a business
Using the needs of customers as the primary focus during planning, production, distribution, and promotion of a product or service
The prospective customers of a business and where they are located
- Blending of the four marketing elements (4 Ps-Product, Place, Price, Promotion)
Anything offered to a market by the business
The actual amount customers pay for a product and the methods of increasing value of the product
The locations and methods used to get the product to the customer
The methods used and information communicated to encourage customers to purchase and to increase their satisfaction; and form of communication used to inform, persuade, or remind consumers about a company’s products or services or even itself
Focuses on developing loyal customers who continue to purchase from the same business for a long period of time.
An approach to customer service that gives employees the authority to solve many customer problems