World of Marketing Crossword

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Tangible items that have monetary value and satisfy your needs and wants.
Intangible items that have monetary value and satisfy your needs and wants
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs
All people who share similar needs and wants and who have the ability to purchase a given product.
Consumers who purchase goods and services for personal use.
Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations.
A company’s percentage of the total sales volume generated by all companies that compete in a given market
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior
The group of people most likely to become customers, identified for a specific marketing program
The four basic marketing strategies called the four Ps: product, place, price, and promotion
Selling, promotion, service management, pricing, market planning, marketing information management, channel management
information, time, form, place possession